I've never been a big fan of resumes or CV's, but you're here for a little background, so I’ll give it to you. I could tell you how Andrei Iliescu is a commercial photographer based in Bucharest, has some diploma in photography (or whatever you want) from some schools or colleges, and then go on about how his studio is big and how important their clients are... and even that he holds a black belt in some areas of photography. Bla-bla … You will read some version of this on all photographer’s sites in the world.
I always wanted to be a photojournalist and save the world. Finaly I was lucky to work for AFP, EPA and AP, but it seems the world remained the same.
In 1997 I decided to start my own studio because I felt commercial photography is far more honest. At least everyone knows that in advertising, they're trying to sell something.
Because there are so many expectations and already so many photographers around, I know I must proclaim a specialty - product, food, portrait, fashion, or anything else. So what is my damn specialty? Problem solving is what I love most about photography. Every job I get presents a problem. If it wasn't, I wouldn't have a job. Every job is different. It doesn't matter whether a job is lofty or lowly.
My fascination in all of them is overcoming their obstacles. I have worked through so many different situations that it doesn't take me long to figure out how to solve the problems of any new job. Whether I'm working with an art director from an advertising agency or the owner of a small business, my focus is always the same: solve the problem and make my clients happy. In the digital world of today, I balance time spent lighting subjects with time spent working on their images in Photoshop. This, again, enables me to deliver the best possible images in the shortest amount of time, thereby making my clients happy both with my work and my fee.
What are you doing reading a photographer’s bio anyway?